Intent Detector Sell to those who want to buy know
Find the companies that are in the market for your products and solutions – and reach the entire buying center with targeted ABM advertising.
B2B Intent Marketing
b2b.intentdetector is a unique marketing method that directly targets Sales Qualified leads
Identify
We use 9 different intent sources to identify companies that exhibit behavior indicating they may be in the market.
Test
We test whether the interest from these companies is genuine by running targeted ABM campaigns toward them and observing their response.
Confirm
B2B Intent Marketing
Intent marketing is about finding those who are (almost) ready to buy. In other words, they are at the very bottom of the marketing funnel – and are MQLs or SQLs. Naturally, there aren’t many of them, but they are exactly the ones you want to reach. Just ask the sales team. Better to have a few really strong warm leads than a lot of cold ones.
b2b.intentdetector therefore combines multiple data and media sources to identify both first-party intent and third-party intent. But that’s not all. We also test whether the interest is real and get it confirmed. We are not satisfied with simply capturing an email address and nurturing a single decision-maker with emails that are never opened. With intent-driven leads, it is crucial to reach everyone who influences the choice of your company as a supplier.
b2b.intentdetector is a distinctly different marketing concept with a hard focus on finding the right hot leads. This means we don’t waste time on leads that have technically converted but aren’t genuinely interested. That’s why our sales team is enthusiastic and has high expectations. And even though we’ve only just started, Intent Detector has already delivered results.
6 goood reasons to choose b2b.intentdetector
Sell to those who want to buy now
Focus on SQLs
The marketing program ignores everyone at the top of the funnel. Suspects, prospects, and the like are not interesting. Only MQLs and SQLs.
The buying center is nurtured
B2B purchases typically involve many people – and all of them influence whether you are chosen as a supplier.
Shorter sales cycle
An intent lead is close to buying and ready for a sales dialogue. Naturally, this results in a shorter sales cycle.
No time wasted on cold leads
Salespeople hate wasting time on leads that aren’t ready. They’re happy when marketing delivers leads that actually want to buy.
Fewer, but better leads
Intent Detector focuses on quality, not quantity, so you can spend your limited resources where they have the greatest impact.