Make the right people know who you are – and what you do well How do you win new customers? Make the right people know who you are – and what you do well. It may sound obvious. Perhaps even overly simple. Yet we often see campaign activities that focus narrowly on...
How many in your target audience are in the market right now? Or even within this quarter? Not many. It might be 2, 5, or 12%. The point is that you obviously can’t expect to get into a sales dialogue with everyone in the target audience. For the vast majority, you...
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